Back in December, the day before Xmas to be more precise, we received a mystery package on our doorstep. We have been speaking a couple weeks earlier to someone from SGOL Records who kindly offered us a promo record, but we didn't think too much about it as we know sending out physical promos is a lucrative and expensive thing to do. Because the package landed in full holiday season, it got lost with all the presents, family dinners, NYE head-bashing and extended hangovers and when we finally dug it out, it was way too late for any kind of worthy promotion. And for that we are extremely apologetic.
The release in question was a double debut from both Vincent Vedat as the artist and S.G.O.L. as the label. What struck us about 'Hustle EP' was the unique blend between modern deep sounds and the classical side of house music that sounded extremely well produced for a new name on the scene. What was even more impressive is that the release was pressed on a limited batch of vinyl with no plans for a digital release, a bold statement to say the least. As it's the case with so many releases today, Vincent's debut EP didn't see too much media action and got quickly buried down the stream of hyped-up over-marketed records that were half as good, even after a decent covering by XLR8R back in January. Which is a shame considering that with the proper PR mechanism in place, S.G.O.L.'s very first release could have easily reached the top of the sales and buzz charts.
Around the same time in winter, Vincent decided to also play the digital market with a polar-opposite release for which he ditched the dark deep tech sounds for a warmer and more playful approach. Each track on 'Push Me' features the same female vocals and the retro influences are felt across the entire release from chunky electric organs to trancey synth arpeggios. I know we don't usually deal with digital releases here on WPW, but this EP deserves a bit of love, even if just from your mp3 player.
Fast forward to present times and we are greeted by another message from Vincent, this time in a much happier and sunny note. His latest single 'High Times' got recently released and it comes at the right time as the first major heatwave is about to struck Europe in full scorch. Keeping with the warm and playful tone of his previous work, Vincent employs the same soft female vocals from his second release, but mixes them up with a thumping kick and snappy drum elements reminiscent from his debut EP. The result is a simmering poolside love song that will melt even the coldest of the hearts.
Make sure to follow Vincent and keep an eye out on SGOL in the near future because we have a feeling this is only scratching the surface of Vedat's potential ;)